South by Southwest London

London is the chosen host city for Europe’s SXSW Festival, the ultimate platform for innovation, discovery and creative convergence. East London is Europe’s hub of creativity and technology, and an epicentre of innovation across artforms and industries, from technology to advertising, finance to fashion. A hotbed for culture, the city also plays a vital role in the visual arts with international reach.

A gateway to the world, London connects continents, from Europe and Africa to Asia with an energy attracting phenomenal international talent who cross paths with influential names. SXSW London is a truly global meeting place, welcoming our European neighbours and global partners as one connected community to foster expression and spark ideas to shape the future and make history.

The inaugural European edition of SXSW is taking over Shoreditch — the city’s buzzing hub of creatives and tech innovators — for six days of conference talks, screens, music performances, R&D prototypes, industry meet ups, and much more. Passes are now on sale for the can’t-miss event in the 2025 European creative calendar.

The SXSW London Conference will feature over 1000 sessions inspired by the key themes of convergence and unexpected discovery. The intersection of Conference, Music, Screen, and Visual Arts & Fashion provides a unique environment for imaginative and innovative content. Apply to talk at SXSW London through November 29.

Aaron Rogosin for SXSW – Far East Movement at the Doritos Bold Stage 2014

Expect an explosion of dynamic performances, from both signed and unsigned artists, across iconic Shoreditch stages during the SXSW London Music Festival. Apply to play through January 13, 2025.

Experience fresh, new films, XR projects, and acclaimed series by established and up-and-coming filmmakers at the SXSW London Screen Festival. Apply to screenthrough February 28, 2025.

SXSW London is set to be the biggest live convergence of industries, art forms, and innovation in Europe. Experience beautiful collisions and connections at every corner.