South by Southwest Austin

South by Southwest® dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW® is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture.

An essential destination for global professionals, the annual March event features sessions, music and comedy showcases, film and television screenings, world-class exhibitions, professional development and networking opportunities, tech competitions, awards ceremonies, and much more. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.

SXSW Timeline

Plan your SXSW 2025 adventure today! Explore primary access per badge type across daily programming including Conference tracks, Festivals, and Exhibitions.